How a clear writing style simply helps your sales and profits
As well as showing you how to write clearly and concisely, over the years we’ve developed the StyleWriter program to give you many benefits:
- Your documents will say the same but be around 25 percent shorter.
- Your word power and word knowledge will improve.
- You can add dozens of style issues you want to check.
- You can run style audits of teams or departments.
- You will find thousands of errors and style issues missed by Microsoft Word.
- You or your organization can develop and add your specific house style to StyleWriter.
- Customer focused organisations with at least one point higher rating than their sector average achieved average compound revenue growth of 7.4%.
- The impact on EBITDA (a standard measure of profits- Earnings Before Interest Tax Depreciation and Amortization) averaged 20.1% at the leading customer focused firms which is twice the rate of below average scores – according to research published in the Financial Times.
The Clear Writing Club Benefits
Draft clearer contracts, letters, reports, newsletters, and websites. Edit using StyleWriter’s advice to reach the clear writing standard. Self-certify using StyleWriter’s measures will lead to:
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- More sales
- Improved customer satisfaction
- Reduced costs
- Better administration
- Motivate staff to communicate more effectively
- Help change the writing culture in your organization
Display the Clear Writing Style Seal on your documents and website.
Evaluate your writing style objectively using StyleWriter.
Use StyleWriter’s measures of a clear writing style.
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- Average Sentence – a key statistic.
- Passive Verbs – an overused style fault.
- Style Index – a measure of plain English style.
- Bog Index – a measure of all style and readability issues.
- Reading Grade – an improved, standard measure of writing.
- Jargon – a measure of acronyms and jargon phrases.
- Glue – a measure of wordy style.
- Pep – a measure of reader interest and engagement.
- Clarity Index – a measure used to award the Clear Writing Style Seal.